According to the definition of the American marketing association about network product brand, brand is a name, term, mark, symbol, design or a combination of the above.It is used to identify a seller or organization of any of the products or services, so as to distinguish from other competitive products or services.So we can believe in the traditional sense of brand including brand name, logo and trademarks.
In addition to the traditional combination of in vitro of the network marketing brand, also contains a unique part: enterprise website domain name.Domain name is the enterprise site address, is the enterprise recognition of objects, but also in the Internet environment for commercial activities of the logo, it has characteristic of trademark, and brand has "brand effect" and the commercial value.
Company brand visibility and popularity on the Internet domain name is the same.
Brand value elements and offline brand, network brand success depends on customer's cognition, thus network brand value to the network by the customer brand awareness, brand association degree, network brand loyalty, and a series of elements.
The awareness of the brand.Consumer awareness of the brand can say is the ultimate strategy of establishing brand identity and purpose, to a large extent affects its purchase and choice.It represents the consumer's perceptions of the brand's overall quality and overall impression and experience on quality awareness, to target customers through the network brand cognitive degree, existing customers have the buying behavior of customers in the ratio of the index to measure, etc.
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